Top 5 Mistakes in Pharma Competitive Intelligence
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- Jun, 20, 2017
- David Lithwick
- Competitive Intelligence
Introduction Based on the pharma CI studies I have worked on, I am sharing with you the most common mistakes in pharma CI and tips to avoid them. Top 5 (Drum Roll….) #5. Assigning a numerical probability to the likelihood of a competitor initiative taking place Example: 8 out 10 people you speak to advise […]
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