5 Pharmaceutical Competitive Intelligence Pitfalls to Avoid
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- Apr, 06, 2020
- David Lithwick
- Competitive Intelligence
Consider the following pharmaceutical competitive intelligence (CI) scenario: You’re racing against 2 competitors to launch a gene therapy drug to treat diabetes. With so much at stake, your marketing VP gives you the green light to set up a CI program to gain a clearer understanding of these competitor threats. Will you obtain the competitive information […]
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