Customer Onboarding Best Practices
Introduction Adopting best practices for customer onboarding is a key factor in client retention and loyalty. Many businesses today are allocating resources to competitive intelligence, mystery shopping and market research. This is in an effort to gain a competitive advantage and increase both share of wallet and market share. However, in my experience, ensuring the […]
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Blending Competitive Intelligence with Market Research
Introduction If you are a researcher, you might consider, as a tactic, blending competitive intelligence with market research in adding value to your employer’s or client’s success. I define Competitive intelligence by focusing on the words themselves: “Competitive:” investigating competitor activities, and “Intelligence:” using your expertise and intellect to analyze that data & information […]
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