What is Competitive Intelligence (CI)?
By filling information gaps that traditional market research is unable to, competitive Intelligence is research undertaken to gain a better understanding of your competitor’s business operations.
How Is Competitive Intelligence Used in Pharma?
For the most part, competitive intelligence is used to gain insight into the competitor’s sales and marketing activities. This is often done when a competitor will be entering your market or when you are planning to launch a product.
What Questions Can Competitive Intelligence Answer?
How Do Clients Use The Competitive Intelligence We Provide?
Bottom line – Clients use our research to either align their strategy with market disruptions or fine tune their launch strategy. We also train companies to collect, analyze and report competitive intelligence as well as create platforms to store and disseminate competitive intelligence.
“I worked with Market Alert on several occasions. They were professional, timely and very thorough. They were easy to work with and clearly worked to meet the needs of the business.”
Lisa Mullet, General Manager, Sunovion Pharmaceuticals
“I worked with Market Alert on a competitive intelligence project. They were extremely professional, responsive, and easy to work with. Ultimately, the project met its objective and the entire team was pleased with the work. I would definitely recommend Market Alert, and will continue to use their services in the future.”
Aaron Mendaglio, Institutional Lead, Roche
“Market Alert take a disciplined, market research approach to conducting competitive intelligence in health sciences. They are very detailed, analytical and over deliver to ensure expectations are met. What impresses me the most is their perseverance. They never give up until they find the answer or gain the information. They’re always a pleasure to work with.”
Terry Cully, Managing Director, Ogilvy CommonHealth Worldwide