Research Consultants

David Lithwick is a recognized expert in Competitive intelligence and Mystery Shopping. In addition to managing our research studies, he is an author of articles and manuals. He also teaches at university executive development programs and marketing associations. Prior to founding Market Alert, David worked in market research for RBC and in advertising for FCD. He completed his MBA from McGill and his BBA from Syracuse University.


mark-malMark McManus is the Chief Solutions Officer for GHLC Inc., and assists Market Alert Limited as an independent business advisor. Mark brings significant market expertise, business acumen, and workplace experience gained through progressively senior positions with Canadian financial institutions, a provincial securities regulator, a Canadian global IT firm, the non-profit sector, and as an officer in the Canadian Forces Reserve. Mark earned a B.Comm. (Hons.) from Queen’s University at Kingston, and a M.Ed. from OISE at the University of Toronto. He is a Certified Training & Development Professional (CTDP), a Certified Anti-Money Laundering Specialist (CAMS), and a Certified Fraud Examiner (CFE).


Nancy Shopsowitz
has held management positions at The Bay, Holt Renfrew and Birks for 30 years. One of her main responsibilities was to deliver superior client service by developing a proactive team through ongoing staff training.  This led to a consistent year over year increase in sales and profitability in her areas of responsibility. Nancy has a BA from University of Toronto.




Sylvia Helene Perras brings 25 years experience in clinical research and telecom market analysis. Her fluency in French, Italian and Spanish is a key asset when we conduct research in both North American and international markets. Sylvia studied public relations at University of Montreal and earned an MBA in Human Resources.