We fill your critical information gaps, assess this threat and provide recommendations to counter. Detailed and precise information that traditional research and marketing consultants are unable to provide.
|Threat Assessment||Ensure your marketing strategy is aligned with market disruptions by pinpointing how, when, and where a competitor will enter your market.|
|Resource Optimization||Determine extent to which your resources measure up to competitors by benchmarking sales force size, training, marketing materials, and other critical elements.|
|Competitive Messaging||Provide guidance for creation of effective messaging by identifying weaknesses in your competitors’ product and sales efforts.|
||Understand your competitor best practices, so you can incorporate them into your programs.|
– By rigorously investigating your competitor’s marketing/sales initiatives until you have a full understanding of their launch date, pricing strategies, alliances, sales force allocation, budget and other critical elements.
– To ensure findings are reliable and detailed we draw from a range of sources:
|Within Your Company||Sales reps, market research, former employees|
|Your Alliances||Ad agency; companies who co-market your product|
|Your Competitors||Call centre, investor relations, corporate communications, suppliers to your competitor, brochures, welcome kits|
||Stock analysts, associations, wholesalers, customers|
– We then reconstruct key elements of your competitor’s marketing plan using tools and analytics we have developed.