Competitor pricing, sales messaging, pretests, marketing budgets, sales force size/hiring, and training are some of the areas we research.
This includes benchmarking your performance against the competitor and pinpointing competitor best practices to incorporate.
Information that is critical and otherwise overlooked.
They are designed to improve the knowledge and expertise of your team.
We offer a FREE CI Lunch and Learn Workshop, a CI Workshop using mini-cases and real-life examples, as well as a War Gaming program.