”/> For over 30 years we have been defining, providing and teaching competitive intelligence, mystery shopping and investigative market research.”/> What Makes Us Unique? – Market Alert Limited

What Makes Us Unique?

Shoppers & Competitive Interviewers Work in Client Sectors

We recruit shoppers and interviewers with professional backgrounds including accountants, financial advisors, pharmacists, and territorial sales managers.

Our Multi-layered Plan of Attack

  • Before starting the field research, we complete 2 pre-tests to ensure that our survey questions are thorough, clear and exact. 

  • Prior to submitting the final results, we provide 3 interim reports summarizing our findings to date. 

  • After submitting the final results, we will conduct additional interviews or mystery shops at no extra cost to answer any further questions

Advanced Analytics

We developed “Data Verification Analysis” and “Data Cell Screening”, tools that became the industry standards in competitive intelligence.

We pioneered “Blending”, integrating Net Promoter Scores and Customer Journey Mapping into our competitive intelligence and mystery shopping research results.