EXHAUSTIVE – METICULOUS – EXACT
To capture each detail and insight, we:
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Complete multiple pre-tests to ensure that all survey questions are clear and exact.
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Brief each interviewer and shopper before they commence their field work and after they finish.
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Provide 3 interim reports summarizing finding to date prior to the final results.
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Blend findings with Net Promoter Scores and Customer Journey Mapping to generate deeper insights.