EXHAUSTIVE – METICULOUS – EXACT

To capture each detail and insight, we:

• Complete multiple pre-tests to ensure that all survey questions are clear and exact. 

• Brief each interviewer and shopper before they commence their field work and after they finish. 

• Provide 3 interim reports summarizing finding to date prior to the final results.

• Blend findings with Net Promoter Scores and Customer Journey Mapping to generate deeper insights.