Mystery Shopping Archives - Page 3 of 3

Mystery Shopping: How to Avoid A Catastrophe

July 30, 2017March 22, 2024David Lithwick

Is your Mystery Shopping program keeping you up at night? Do you need to stave off a Mystery Shop Catastrophe? We’re not talking about fixable mistakes or miscalculations but a real foul-up in your study that cannot be undone. To get that perfect amount of sleep and wake up refreshed, below are 10 mystery shopping guidelines to follow; MYSTERY SHOPPING GUIDELINES 1. SCREEN THE POTENTIAL SUPPLIER RIGOROUSLY Give the same due diligence to hiring your mystery shopping supplier as you do for an accountant or financial planner. Reach out and speak to (not email) clients of the supplier to find out the nature of the shops the supplier provided,… Read More

Customer Onboarding Best Practices

May 2, 2017March 22, 2024David Lithwick

Introduction Adopting best practices for customer onboarding is a key factor in client retention and loyalty. Many businesses today are allocating resources to competitive intelligence, mystery shopping and market research. This is in an effort to gain a competitive advantage and increase both share of wallet and market share. However, in my experience, ensuring the customer has a memorable and seamless entry into your organization is essential. First of all – In cementing loyalty. Further – in their internalizing your value proposition. And finally, in bringing you more of their business. Therefore, having them act as your ambassadors, by ensuring your clients are brought into a lasting relationship with your… Read More

Mystery Shop Deliverables & Value for Dollars Spent

November 18, 2016March 22, 2024David Lithwick

We live and trade in an increasingly competitive and global business world. In many areas, customers are becoming better informed and have an increasing number of choices and alternatives. As a result, firms are using mystery shopping more often and more readily. The demands on getting value for the dollars spent on shops have increased and will continue to do so. No doubt, your stakeholders will be looking for hard numbers from your mystery shop study to roll into their business plan. Invariably, a key deliverable, from your shop findings, is to quantify how revenues are being impacted by your reps’ sales delivery (or lack thereof). MYSTERY SHOP DELIVERABLES EXAMPLE… Read More