Cross-Selling – Up-selling — Oh My!!
- No Comments
- May, 21, 2018
- David Lithwick
- Customer Segmentation, Mystery Shopping
A lot of energy in mystery shopping is spent on assessing sales delivery, but for potential customers only. Often, only very basic questions are asked…“Did the rep probe your needs?” or “Did they ask for your business?” or “Did they ask to follow up?” Big mistake!! TIP – If you are going to mystery shop […]
Read MoreCustomer Segmentation Analysis
- No Comments
- Feb, 17, 2017
- David Lithwick
- Customer Segmentation
In several workshops I was asked to share some tips on how to conduct Customer Segmentation Analysis. So let me share my thoughts in 350 words or less! A single product or service will seldom meet the needs of all your customers. Customer segmentation helps to divide your customers into groups of similar individuals using […]
Read MoreSubscribe to our Blog
Blog Archives
Blogs by Category
Recent Blog Posts
- Ten Tips to Achieve an Outstanding Bank Mystery Shop Report January 3, 2023
- Canadian Credit Unions – Best Practices As Seen Through The Eyes Of a Mystery Shopper August 5, 2022
- Capturing Millennial Banking Business: Key Mystery Shop Questions April 11, 2022
- How Do Canadian Credit Unions Measure-Up to RBC in Customer On-boarding? September 13, 2021