Insights and Tips to Put You Ahead
Key Steps in Planning Competitive Intelligence Study
The key to successfully executing a CI study is careful planning, easy-to-follow action steps and continuously asking yourself, “What else should I be doing to ensure results are thorough, meaningful and accurate?” Let’s first address what the critical steps are in planning your CI study: Step #1 First, have the client fill out a CI […]
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Mystery Shop Deliverables & Value for Dollars Spent
We live and trade in an increasingly competitive and global business world. In many areas, customers are becoming better informed and have an increasing number of choices and alternatives. As a result, firms are using mystery shopping more often and more readily. The demands on getting value for the dollars spent on shops have increased […]
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