Insights and Tips to Put You Ahead
COVID Alert: 10 Novel Strategies Credit Unions Use to Help Members Feel Safe and Embrace Digital Banking
During a recent mystery shop of 16 credit unions, these innovative approaches to helping members feel safe and embrace digital banking caught our attention.
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10 Tips to Kick Off Your Competitive Intelligence Program
Competitive intelligence research can help your company get ahead, but to be effective, it has to be done right. Here are 10 tips to help you kick off your competitive intelligence program.
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Bank and Credit Union 1-Minute COVID Quiz
Take the 1 Minute COVID Quiz to find out how your financial institution is scoring against the industry’s best practices.
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Mystery Shop Report Tips for Financial Institutions
Mystery shop report tips that will help you get the most out of the data collected by financial institutions’ mystery shoppers.
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Pharma Competitive Intelligence – Digital Marketing Programs
Competitive intelligence tips and examples to help pharmaceutical companies identify competitors’ digital selling programs.
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Mystery Shop Reports: Tips to Make Them Easy to Follow, Concise, & Visually Impactful
Mystery shop reports tips that will help make your findings easy to follow, concise and impactful.
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Investors Group – An Example of Innovative COVID-19 Messaging
Investors Group The page heading, “Helping you navigate uncertain times and stay focused on long-term goals”, is a refreshing change. It brings a sense of control during a chaotic period. This message is reinforced by the Investors Groups’ EVP’s “Market Volatility Update” video with uplifting comments such as, “Equity markets will recover at lightning speed […]
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5 Pharmaceutical Competitive Intelligence Pitfalls to Avoid
Consider the following pharmaceutical competitive intelligence (CI) scenario: You’re racing against 2 competitors to launch a gene therapy drug to treat diabetes. With so much at stake, your marketing VP gives you the green light to set up a CI program to gain a clearer understanding of these competitor threats. Will you obtain the competitive information […]
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