Introduction Recruiting capable mystery shoppers is no doubt the key factor for a successful mystery shop, especially in bank shops where the subject matter can be very complicated and levels of customer interaction open-ended. With this in mind, listed below are 10 tips based on 35 years of conducting bank and credit union mystery shops. Planning Tips Recruit 25% more shoppers than you require. Rule of thumb is for that every 4 potential shoppers at least one will not meet the requirements. Tap into multiple sources (e.g., Kijji, colleagues, associations) to ensure you get quality shoppers. I pay $25 for any referral, assuming they work out. Qualitative Research Consultants Association… Read More
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