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COMPETITIVE INTELLIGENCE
- A Case Study In A Direct Mail Campaign To The Trade
- BI-No Longer a Novelty
- CI Ensures Marketing Suppliers An Edge In Business Development
- Counter Intelligence – How To Carry Out A Dealer Pricing Audit
- Demystifying CI in Pharma
- Health Charities CI
- How a CI Audit Can Uncover Errors In Your Agency’s Invoicing
- How Can Market Researchers Embrace the “I” in MRIA
- How To Analyze Your Data to Develop CI
- How to Blend CI with Market Research
- How To Carry Out A CI Environment Scan
- How To Conduct A CI Phone Interview
- How To Develop A CI Employee Newsletter – First Steps
- How To Incorporate A Formal Reporting Structure Into Your CI
- How to Plan Your CI Investigation
- How To Screen Candidates for the CI Manager’s Job
- How to Set Up a CI System
- How To Set Up A Template To Analyze Your Competitor’s Website
- Is CI Ethical – A Perspective
- Leakage – How A Competitor Can Readily Tap Into Sensitive Information From Your Website
- Loose Lips Sink Share Points
- Sales – Win Loss Analysis
MYSTERY SHOPPING
- A Survival Guide To Mystery Shopping
- ABCs of Bank Mystery Shopping
- Are Cracks in Your Service Going Undetected
- Four New Applications
- How Qualitative Market Researchers Can Add Mystery Shopping to Their Tool Kits
- How To Mess Up A Mystery Shop
- Mystery Shopping Call Centres
- Pharma Mystery Shopping
- Where Does Your Bank Rank
- Uncovering Sales Gaps Among Long Distance Telecoms