Articles

 

COMPETITIVE INTELLIGENCE ARTICLES

 

 

Integrating Competitive Intelligence & Qualitative Research: Fitting Together the Puzzle Pieces (QRCA VIEWS Summer, 2017)

A Case Study In A Direct Mail Campaign To The Trade

BI-No Longer a Novelty

CI Ensures Marketing Suppliers An Edge In Business Development

Counter Intelligence – How To Carry Out A Dealer Pricing Audit

Demystifying CI in Pharma

Health Charities CI

How A CI Audit Can Help Uncover Inefficiencies In Your Ad Agency’s Costing & Production Turnaround

How Can Market Researchers Embrace the I in MRIA

How To Analyze Your Data to Develop CI

How To Carry Out A CI Environment Scan

How To Conduct A CI Phone Interview

How To Develop A CI Employee Newsletter – First Steps

How To Incorporate A Formal Reporting Structure Into Your CI

Counter Intelligence – How To Carry Out A Dealer Pricing Audit

How to Plan Your CI Investigation

How to Set Up a CI System

How To Screen Candidates for the CI Manager’s Job

How To Set Up A Template To Analyze Your Competitor’s Website

How to Set Up a CI System

Loose Lips Sink Share Points

How to Blend CI with Market Research

Leakage – How A Competitor Can Readily Tap Into Sensitive Information From Your Website

Is CI Ethical – A Perspective

Sales – Win Loss Analysis

 

 

MYSTERY SHOPPING ARTICLES

 

 

A Survival Guide To Mystery Shopping

ABCs of Bank Mystery Shopping

Are Cracks in Your Service Going Undetected

Four New Applications

Mystery Shopping Call Centres

How To Mess Up A Mystery Shop

Pharma Mystery Shopping

Where Does Your Bank Rank

Uncovering Sales Gaps Among Long Distance Telecoms