Market Alert Ltd.

MARKET ALERT LTD is a Canadian Competitive Intelligence (CI) consultancy, providing forensic market research and business strategies that help validate and formalize your planning objectives.

With 20 years experience and the support of 35 field investigators across Canada and abroad, our findings have the accuracy, level of detail and precision analysis that you need to make important decisions.

In addition to CI studies, we provide CI, due diligence audits, industry feasibility studies and mystery shops to Canadian corporations.

We teach workshops tailored to your organization. We also teach Competitive Intelligence Essentials for Market Researchers through The Marketing Research & Intelligence Association.

If you have never done CI or are doing it on an ad hoc basis, we offer a free 60 minute lunch and learn workshop that will provide you and your colleagues with helpful tips and templates that can be easily applied to your next CI investigation.

For the past 5 years we have written a monthly CI column for The Marketing Research and Intelligence Association.
"CI Corner" is devoted to answering questions relating to the challenges of carrying out CI studies as well as running a CI department on a daily basis. We have also contributed numerous articles to VUE magazine on CI and related topics over the past 10 years.

We have recently published the first CI manual customized for Canadian marketers: Competitive Intelligence Manual for Marketing Practitioners. There are few Canadian books on CI available but while they describe what CI is and why it is valuable, there is no Canadian book that tells you how to use CI, or even how to collect and manage CI information. Competitive Intelligence Manual for Marketing Practitioners fills this gap.